In 2016 we decided to do a little something different, and called up our friend “Mad Max” Rosen, who just loves to help people nail the perfect turkey recipe. This guy is so devoted he even kept his phone line open on Thanksgiving to field questions about America’s beloved November bird. Max asked Chris to concoct a spice rub that smells like his kitchen on Thanksgiving, and Chris responded with enthusiasm. He concocted a delicious spice rub for a limited-time run of 5,000 bottles, which we then promptly ran out of. Ever since, fans have been clamoring to have it back.
Give holiday meals the kick they need, jazz up your gravy and stuffing, and celebrate in style with the most wonderful spice rub of the year. This year is the year you cook that perfect Thanksgiving turkey, so don’t wait. But don’t worry: If you don’t use it all on your birds, you can add it to chicken and pork all year round.